The Three C’s of Branding your organization

Posted on: October 26, 2011

Hello everyone my name is Marck Clerveau. I am a senior in the Electrical Engineering program here at UMass Lowell and the current president of the Association of Students of African Origin (ASAO). I wanted to share a few tips about something that is very important to all student organizations on campus and that is creating a brand for your student organization. Branding your organization is important because it reinforces the identity of the organization not only to your members but to those who may not know what your organization is about. I have three simple tips when it comes to branding your organization:

Be Clear & Concise

When it comes to branding your organization you want to make sure you are clear and concise about your mission statement. A long spiel about your organization is less likely to be effective than a short informative summary.

Be Consistent

You want to make sure that you are sending out one message when branding your organization. Multiple messages may confuse the audience you are trying to capture and, in result, turn them away. Also by being consistent, the message you are sending out is more likely to be remembered.

Be Creative

This is the most enjoyable and important part when it comes to branding your organization. Be sure to be innovative and original in order stand out. You have a higher chance of capturing your audience’s attention this way rather than by repeating the same old tactics that your target audience has seen done over and over.


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